Steel Rolex GMT-Master II Pepsi Now On-Sale for a Sub-$10,000 Price

More luxury watch aficionados than ever before are factoring value for money into the equation. The trick being to somehow eliminate OTT costs, without compromising prestige or performance.

Too much to ask?

Maybe not – hence the Steel Rolex GMT-Master II Pepsi being just about the hottest timepiece we’ve seen in years. A nice update from the older versions of the Pepsi watch.

The gorgeous white gold version launched to huge acclaim in 2014, though didn’t appeal to all pockets with its predictably painful price-tag. In the case of the new steel version, the price has plummeted well below $10,000.

Made of a proprietary alloy of 904L stainless steel – referred to by Rolex as ‘Oystersteel’ – the new GMT-Master II Pepsi boasts the much-loved blue and red ceramic bezel, replicating the colors of the original from the 50s. Better yet, the steel GMT-Master II Pepsi is also fitted with an upgraded movement. Caliber 3285 replaces Caliber 3186, adding up to a 15% improvement in accuracy and an upgrade on the prior 48-hour power reserve to an impressive 70 hours.

Roughly translated, this low-cost version of the GMT-Master II Pepsi is accurate to between +2 and -2 seconds per day – double the standard for the luxury watch industry. The same 300m water-resistance also applies.

If looking for something a little more exclusive, Rolex is still making the white gold version of the GMT-Master II, plus there’s a new rose gold model coming out at some point in the near future. But in terms of pure value for money, the Steel Rolex GMT-Master II Pepsi is less a luxury purchase and more the bargain of recent years.

Once again, a sub-$10,000 price – compared to the ‘price upon request’ of its bigger brother – cements the steel version as a stellar success story in the making.