Peleton is taking the world for a ride. They are opening stores in the UK and Canada to push their line of smart exercise bikes.
The bikes are unique in their ability to stream exercise workouts and classes directly to the screen so that bikers around the world can do their routines with fellow athletes.
The exercise bikes sell for just under $2,000 to $4,000 which puts them toward the very top of the consumer market for exercise bike products.
They compete with age old brands like Schwinn but are the first to leverage technology that connects to the internet in a meaningful way.
The on-demand classes are sold on a subscription basis, with the current pricing at $39 per month.